Handbook of Intuition Research as Practice
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Handbook of Intuition Research as Practice

Edited by Marta Sinclair

How can intuition research inform practice? As the use of intuition in business has become more widely accepted, companies struggle to understand how to use this additional resource efficiently, while corporate trainers and university educators lack tools to develop it as a skill. This truly international Handbook provides relevant answers in a concise, digestible format using real-life examples and new research.
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Chapter 11: Are all intuitions the same? Or does it depend on the factor that triggers them?

Marta Sinclair


This chapter examines the decision-making processes of strategic decision makers, and when they subconsciously resort to reasoning or intuition. It evaluates the impact of personal disposition and context, and the role of mood. The discussed results demonstrate that the choice of the decision-making process is influenced by cognitive style and emotional awareness, while effects of some other factors are facilitated or inhibited by mood. Overall, women appear to exhibit a higher preference for intuition, partially due to their stronger sense of emotions. The findings suggest that decision making could be improved if we become aware how it is influenced by individual factors and learn to manipulate these according to situational needs.

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