Chapter 14: Corporate leadership versus the Twitter mob
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Social media have been celebrated, and lamented, as crude but occasionally effective new tools for use in the pursuit of justice. Individuals both famous and obscure have been singled out by Twitter “mobs” for their more-or-less public wrongdoings, and subjected to substantial vitriol. Such vitriol often bleeds into other, more tangible effects in the “real” world. In particular, one common feature of such mob behaviour has been the attempt to pressure the wrongdoer’s employer into terminating their employment. This chapter examines the obligations of corporate leaders in the face of Twitter mobs seeking to achieve vigilante justice by pressuring corporations to fire individuals such mobs see as having done wrong.

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