This chapter focuses on the accountability of tech companies and platforms. A research agenda is proposed to analyse platform accountability both empirically and normatively. Firstly, we suggest examining how platform accountability operates in practice, focusing on what accountability opportunities are available and how they are used in particular cases. Secondly, informed by deliberative theories of democracy and justification, we suggest evaluating these accountability practices normatively in terms of the quality of the processes of justification they enact between platforms and affected publics.
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