Frontiers in European Entrepreneurship Research
Edited by Eddy Laveren, Robert Blackburn, Ulla Hytti and Hans Landström
Chapter 2: Relevance in entrepreneurship research
Bennis and O’Toole (2005) note that business schools have lost their way, generating research that is less and less relevant to practitioners. Fortunately, the author believes that the outlook for entrepreneurship research might be more positive. The author proposes a model for generating interest in research by making a distinction between the number of people that care and how much people care. The first step is to ensure that one single person cares deeply about the research. If the researcher is deeply emotionally involved, it is easier to make other people involved. The next step is to test the ideas on others. The researcher should be able to find a way that those who care about the researcher also care about the research, show interest and listen. Relevance in entrepreneurship research is not an option. It is a matter of survival.
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