Rigour and Relevance in Entrepreneurship Research, Resources and Outcomes
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Rigour and Relevance in Entrepreneurship Research, Resources and Outcomes

Frontiers in European Entrepreneurship Research

Edited by Eddy Laveren, Robert Blackburn, Ulla Hytti and Hans Landström

This insightful book examines the need to bridge the gap between scientific rigour in entrepreneurship research and its practical relevance to external stakeholders, and demonstrates clearly how this can be achieved in practice. Featuring cutting-edge research, Rigour and Relevance in Entrepreneurship Research, Resources and Outcomes presents and evaluates current critical approaches in the field, analysing their theoretical value and their relevance to policy and practice.
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Chapter 2: Relevance in entrepreneurship research

Johan Wiklund

Abstract

Bennis and O’Toole (2005) note that business schools have lost their way, generating research that is less and less relevant to practitioners. Fortunately, the author believes that the outlook for entrepreneurship research might be more positive. The author proposes a model for generating interest in research by making a distinction between the number of people that care and how much people care. The first step is to ensure that one single person cares deeply about the research. If the researcher is deeply emotionally involved, it is easier to make other people involved. The next step is to test the ideas on others. The researcher should be able to find a way that those who care about the researcher also care about the research, show interest and listen. Relevance in entrepreneurship research is not an option. It is a matter of survival.

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