Nordic Perspectives on Nature-based Tourism
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Nordic Perspectives on Nature-based Tourism

From Place-based Resources to Value-added Experiences

Edited by Peter Fredman and Jan V. Haukeland

Nature-based tourism (NBT) is a sector where entrepreneurial success is highly knowledge driven. This insightful book offers a comprehensive evaluation of NBT in a Nordic context, highlighting how long-established Nordic traditions of outdoor recreation practices can reveal lessons for the field more broadly. Chapters explore Nordic and international perspectives, local communities, market dynamics, firms, creativity, innovations and value-added experience products.
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Chapter 7: Characteristics of different nature-based tourism activity markets

Petter Dybedal, Jan Vidar Haukeland and Kathrin Stemmer

Abstract

This chapter provides a framework for understanding and analysing current and potential demand for nature-based tourism (NBT) products. Data from a national summer season survey enlightens affinity towards and participation in NBT activities for different segments among foreign visitors to Norway. Landscape experiences, sightseeing and nature photographing are dominant activities, but they are often linked to physical activities, of which easy walks and hiking in mountain and forest areas are the most common. The chapter analyses demand segments across gender, age, nationality, travel party and duration of stay for the most popular activities; photographing, easy walks, hiking, fishing, kayaking/canoeing, mountain biking and birdwatching. The chapter also investigates level of commitment and skills among participants in these activities.

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