Nordic Perspectives on Nature-based Tourism
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Nordic Perspectives on Nature-based Tourism

From Place-based Resources to Value-added Experiences

Edited by Peter Fredman and Jan V. Haukeland

Nature-based tourism (NBT) is a sector where entrepreneurial success is highly knowledge driven. This insightful book offers a comprehensive evaluation of NBT in a Nordic context, highlighting how long-established Nordic traditions of outdoor recreation practices can reveal lessons for the field more broadly. Chapters explore Nordic and international perspectives, local communities, market dynamics, firms, creativity, innovations and value-added experience products.
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Chapter 14: The nature-based tourism product

Knut Fossgard and Peter Fredman


Nature-based tourism products are complex constructs delivered to satisfy increasingly diverse expectations from nature-based tourists. This is typically done by offering a mix of products and services related to the tourists’ participation in various outdoor activities. This chapter provides a discussion about the nature-based tourism product from a supply perspective based on previous product models and data from interviews with tourism providers in Norway. We propose a two-layer model where the core includes primary experiences, which together with the place, the activity and the provider's dedication form the product foundation. Combined with the value-generating elements in the outer layer, this model provides an approach to better understand the value-adding experiences upon which the nature-based tourism product depends.

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