Nordic Perspectives on Nature-based Tourism
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Nordic Perspectives on Nature-based Tourism

From Place-based Resources to Value-added Experiences

Edited by Peter Fredman and Jan V. Haukeland

Nature-based tourism (NBT) is a sector where entrepreneurial success is highly knowledge driven. This insightful book offers a comprehensive evaluation of NBT in a Nordic context, highlighting how long-established Nordic traditions of outdoor recreation practices can reveal lessons for the field more broadly. Chapters explore Nordic and international perspectives, local communities, market dynamics, firms, creativity, innovations and value-added experience products.
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Chapter 19: Concluding remarks

Jan Vidar Haukeland and Peter Fredman


This book contributes to interdisciplinary research-based knowledge about nature-based tourism. The focus is on linkages between place-based resources and value-added experiences, providing a multifaceted “mosaic of knowledge” towards better understanding of the rapidly evolving nature-based tourism sector. The research was undertaken before the COVID-19 pandemic had its devastating effects on tourism in 2020. We argue that small-scale nature-based tourism entrepreneurs in rural regions are better positioned to survive such crisis than operators at typical mass-tourism destinations. Future avenues of research are briefly outlined, including the meaning and benefits ascribed to nature-based tourism, issues of sustainability and resilience, and pathways to new products in this highly dynamic sector.

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