Pioneering Family Firms’ Sustainable Development Strategies
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Pioneering Family Firms’ Sustainable Development Strategies

Edited by Pramodita Sharma and Sanjay Sharma

This book describes the sustainable development journey of 15 business families committed to using their enterprises as a force of societal good. In turn, each family reaps benefits of high economic returns, while contributing to society and environment. The youngest family firm is in its 20s, while there are others over 100 years of age. Size, industry, locations vary. But all these business families share a deep shared commitment towards sustainable development, control over strategic decision-making in their firms and trans-generational continuity intentions. Family values embed their enterprises with a strong sense of purpose to achieve their chosen sustainable development goals. Professionalized systems and processes foster the development of capabilities, and partnerships with a variety of stakeholders ensure the simultaneous achievement of social, environmental and profitability goals.
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Chapter 3: Supreme Creations and Wings of Hope: A symbiotic care of environment and society

Pramodita Sharma, Sanjay Sharma and Alyssa Schuetz


Established in UK in 1999, Supreme Creation is the world’s largest ethical manufacturer of eco- friendly reusable shopping bags for the grocery and retail industries. The company also produces sustainable packaging and luxury goods for health care, cosmetics and beauty, and fashion industries. Equally focused on its founding principles of professionalism, ethical treatment of stakeholders, and eco-friendly products, this second-generation family business is headquartered in London and has its manufacturing facilities in southern India. With over 800 employees, 90% of whom are women, Supreme Creation serves over 60,000 clients globally. The singular focus of this company is to help reduce single-use plastics in the world.

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