Logic and Emotion in Public Discourse
Edited by Ofer Feldman
Chapter 3: What makes a speech effective? Netanyahus and Obamas SPECtrum of Rhetoric Intelligences (SPECRI) in United Nations speeches 2009–2012
To provide an answer to this 2500-year-old question, the present study examined the United Nations’ parallel speeches of two outstanding orators of the beginning of the 21st century – Israeli Prime Minister Benjamin Netanyahu and the United States President Barak Obama. Verbal and nonverbal aspects of political rhetoric and cognitive psychology are explored followed by a description of the case studies – leaders and speeches. The SPECtrum of Rhetoric Intelligences (SPEC/RI) theory and the Personal Communication Profile (PCP) model were developed and implemented as new actor-centered rhetoric-cognitive frameworks of analysis that served to examine six UN speeches in 2009–2012. Methodology included qualitative-quantitative analysis of verbal and nonverbal behavioral patterns, deciphering leaders’ Speech Architecture and revealing their Rhetoric and Cognitive Profiles. Results are presented followed by a discussion, including the main conclusions regarding the psychological elements that make a speech effective.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.