The Rhetoric of Political Leadership
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The Rhetoric of Political Leadership

Logic and Emotion in Public Discourse

Edited by Ofer Feldman

This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.
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Chapter 4: Xi Jinpings governance philosophy and language style: analysis ofthe Chinese leaders speeches

Jianxin Wang


In China, the speeches of the top leader are an effective way to understand Chinese politics. With the pressure of political stability, the Chinese top leader not only has to express his governance philosophy accurately, but also has to strive to obtain more support. This chapter analyzes Xi Jinping’s governance philosophy in eight fields through the frequency of words in the leader’s speeches database. The statistical results show that the word “socialism” appears most frequently in Xi’s speeches, which indicates socialism as his core governance philosophy. For this reason, his governance philosophy is called “Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era.” In addition, the chapter selects some key words and sentences to analyze Xi’s language style, including usage of numbers, figurative language, “hot” communication network buzzwords, and quotations of ancient Chinese. Through his language style, Xi gains more recognition and support from the people.

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