The Rhetoric of Political Leadership
Show Less

The Rhetoric of Political Leadership

Logic and Emotion in Public Discourse

Edited by Ofer Feldman

This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 11: They are lying to us! The rhetoric of direct communication by populist politicians and its effects on the electorate: evidence from the Netherlands

Michael Hameleers

Abstract

Social Network Sites provide an important platform for populist politicians to spread their rhetoric, as they can directly forge a relationship with the ordinary people whilst bypassing the “corrupt” elites, including the mainstream media they claim to distrust. Against this backdrop, this chapter investigates the content and effects of online communication by Geert Wilders, a Dutch right-wing populist politician. The findings of the first study indicate that Wilders cultivates a severe crisis situation by emphasizing that the ordinary people are deprived and threatened by the corrupt elites, as well as dangerous immigrants and Islam. Wilders further stresses that the elites in politics and the media are lying to the ordinary people. The second study indicates that these populist messages only have an effect on populist attitudes when people’s prior beliefs align with the message. Together, this chapter offers important insights into the discourse and effects of politicians’ direct populist communication.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.