Edited by Kemi Ogunyemi
Chapter 5: Shaping values in business in Cte dIvoire – voices from times gone by
Côte d’Ivoire (CI) is the second major economy in Western Africa in terms of GDP per capita and the first in terms of GDP growth. While many studies have analysed how big corporations could cope with African realities to do business, few have analysed the business ethics of Ivorian managers. This chapter fills in the gaps in virtue ethics of Ivorians and its impact on the business ethics of Ivorian managers by analysing the source of virtue ethics and the main virtues pre-eminent in Ivorian culture. The authors find that virtues in Ivorian culture are taught through folk tales in the socialization process of children and in training young adults for their participation in the development of the community. Communitarian virtues such as obedience, respect, hospitality, helpfulness, justice, and thankfulness are strongly rated, while intrapersonal virtues of ambition, courage and self-achievement are also important but come in second place. The chapter reveals that the virtues in the Ivorian business world are challenged by the modern ideas introduced by colonialization.
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