African Virtue Ethics Traditions for Business and Management
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African Virtue Ethics Traditions for Business and Management

Edited by Kemi Ogunyemi

African philosophies about the way to live a flourishing life are predominantly virtue-oriented. However, narratives of African conceptions of virtue are uncommon. This book therefore helps bridge an important gap in literature. Authors writing from South Africa, Ghana, Egypt, Kenya, Mauritius, Côte D’Ivoire and Nigeria share research on indigenous wisdoms on virtue, displaying marked consensus about the communitarian nature of African virtue ethics traditions and virtues essential for a flourishing life. They also show how indigenous virtue ethics improve corporate practices. This book will be a launchpad for further studies in Afriethics as well as a medium for sharing rich knowledge with the rest of the world.
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Chapter 7: Evolution of moral values and ethics in trades and businesses since independence in Mauritius

Ajeevsing Bholoa, Yashwantrao Ramma, Nundini Akaloo, Roodradeo Beefun and Navin Hurreeram


The business environment in Mauritius has evolved considerably since the country gained independence in 1968. Earlier, small- scale businesses and trades were mainly driven by trust and moral values established among the business holders and customers. These moral values were mostly drawn from values, beliefs and the religious faiths of traders and customers from four religious communities – Hindus, Christians, Muslims and Buddhists. Moral values primarily guided transparency and honest practices for ethical transactional decisions and ensured that cases of unethical conduct were almost non-existent. With globalization, the principle of ethical trade has seen a shift toward reliance on codes of conduct to drive business transactions. Yet globalization has also brought about undesirable effects and risks that currently confront businesses. This chapter reflects, through a case study approach, on the evolution of business ethics and moral values in Mauritius. It aims to investigate the changing nature of management and decision-making processes within businesses with particular insights into the core values of trust, honesty and respect. It additionally explores how three pillars – religious values, women’s emancipation and digital business transformation – have influenced the underlying principles of ethics and values in business.

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