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A Research Agenda for Place Branding

Edited by Dominic Medway, Gary Warnaby and John Byrom

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

Table of contents

Supplementary Materials