Higher education institutions have been in the spotlight for their contribution to entrepreneurial ecosystems and economic development. Meanwhile, little is known about the internal configuration required for them to sustain and foster this contribution. This chapter provides a longitudinal case study of building the entrepreneurship education ecosystem at Toulouse Business School (TBS), examining the development of curricular and extra-curricular activities following establishment of an educational incubator. Drawing on ecosystem, academic entrepreneurship, and incubator literature, this chapter describes concrete examples of building entrepreneurship education momentum; and it highlights the importance of efficient communication, multiple connections, and cross-functional bridges among diverse internal stakeholders. To improve functioning of an internal entrepreneurship education ecosystem, an institution of higher education needs to provide a supportive context and engage shareholders for a long-term commitment to entrepreneurial transformation. Through a comprehensive overview, the chapter shares recommendations for implementing such activities.
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