‚ÄúHow can artificial intelligence create value in a sustainable way for my business?‚Äù is nowadays more than ever the hot topic that every responsible manager needs to cope with to make sure his/her company stays competitive in a highly technology-driven world. For several years there had been many predictions about how artificial intelligence (AI) would change the way we work and how it would have a profound effect on every area of business. However, most of these speculations are not relying on empirical studies or real-life practice. From a business standpoint, AI is still seen as a very young technology with not enough return on experience. But while most companies are still working on their digital transformation, they all start to realize that their ‚ÄúAI transformation‚Äù is no longer a futuristic concept but the next challenge they will have to face.