Exploring Transgenerational Entrepreneurship in Family Firms
Edited by Kevin Au, Justin B. Craig and K. Ramachandran
Chapter 5: Menshy Battery’s Chen Family: An Overseas Educated Generation Turns to Export
5. Menshy Battery’s Chen family: an overseas educated generation turns to export Weiwen Li, Yuan Lu, Danming Lin and Kevin Au INTRODUCTION Menshy Battery is one of the most innovative companies operating today in the very small niche market for mo...
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