Edited by Shintaro Okazaki
Chapter 5: Typologies of Cultural Dimensions and their Applicability to International Advertising
5 Typologies of cultural dimensions and their applicability to international advertising Ralf Terlutter, Sandra Diehl and Barbara Mueller INTRODUCTION One important area of cross-cultural research identifies sets of cultural values useful in descr...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.