Edited by Shintaro Okazaki
Chapter 9: Twenty Years On – Retailer Advertising During and Since the Fall of the Soviet Union: Tallinna Kaubamaja, ‘Estonia’s Department Store’
9 Twenty years on – retailer advertising during and since the fall of the Soviet Union: Tallinna Kaubamaja, “Estonia’s Department Store” Brent McKenzie INTRODUCTION The purpose of this chapter is to use a case study approach (Eisenhardt, 1989) to ...
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