Edited by Shintaro Okazaki
Chapter 14: Online Advertising: A Cross-Cultural Synthesis
14 Online advertising: a cross-cultural synthesis Yuping Liu-Thompkins INTRODUCTION As a new media platform, the Internet has experienced phenomenal growth since its inception. In less than 20 years, it has spread from its US origin to all six maj...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.