Edited by Shintaro Okazaki
Chapter 14: Online Advertising: A Cross-Cultural Synthesis
14 Online advertising: a cross-cultural synthesis Yuping Liu-Thompkins INTRODUCTION As a new media platform, the Internet has experienced phenomenal growth since its inception. In less than 20 years, it has spread from its US origin to all six maj...
You are not authenticated to view the full text of this chapter or article.