Handbook of Research on Sport and Business
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Handbook of Research on Sport and Business

Edited by Sten Söderman and Harald Dolles

This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
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Chapter 1: Research on sport and business

Harald Dolles and Sten Söderman


The purpose of the handbook is to present the current frontier of research on sport and business in theory and in practice. It is designed to function as a catalyst for building and disseminating new ideas around the variety of methods being applied in research on the business aspects of sports as well as of sport-related industries. It can be read and used by academics, PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport. We have also attempted to make the handbook useful and accessible to master’s and bachelor students who prepare their thesis projects. Although such students will normally be expected to complete their thesis projects in months rather than years, they face the same problems of finding a thesis topic, how to design their research project, the choice of appropriate methods and summarizing their findings as analysed and demonstrated in the chapters in this handbook. This introductory chapter explains how and why this handbook is structured in thematic clusters, and presents some of our thoughts and observations on cross-links between the research methods and chapter topics by introducing the chapters. We also provide graphs and summaries of the main research themes (see Figure 1.1), some of the main theoretical concepts being applied (see Figure 1.2) and the key research methods and approaches (see Figure 1.3) across all chapters in the field of research on sport and business.

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