Edited by Sten Söderman and Harald Dolles
Chapter 22: Examining corporate social responsibility in football: the application of grounded theory methodology
Grounded theory is a systematic inductive and comparative methodology for conducting inquiry with the purpose of developing theory (Bryant and Charmaz, 2007). Jones and Noble (2007) refer to Locke (2001) in giving three main reasons why grounded theory has proved popular in management research: (a) it is useful for developing new theory or fresh insights into old theory; (b) it generates theory of direct interest and relevance for practitioners, and (c) it can uncover micro-management processes in complex and unfolding scenarios. Notwithstanding its increasing popularity as a research methodology within the management discipline, its application in the sport management field has been relatively sparse. Such is the dearth of grounded theory in sport business and management research that, for their publication Qualitative Research in Sport Management, Edwards and Skinner (2009: 347) had to make reference to two postgraduate theses and two conference papers in order to illustrate the application of grounded theory in various sport management contexts. The reasons behind the methodology’s failure to penetrate the sport management field of study remain a ‘curious paradox’, as Sotiriadou and Shilbury (2010: 185) point out.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.