Handbook of Research on Sport and Business
Show Less

Handbook of Research on Sport and Business

Edited by Sten Söderman and Harald Dolles

This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 25: Participant observation in sport management research: collecting and interpreting data from a successful world land speed record attempt

Mark Dibben and Harald Dolles


Motorsports and motorsports management is more commonly associated with the multimillion dollar big business of for example Formula One, the World Rally Championship, or motorcycling’s MotoGP and World Superbikes. Each of these sub-industries – or ‘circuses’ as they were euphemistically known because of their arrival en masse at one venue, their performance to a paying audience, and their subsequent departure to the next venue – is a grouping of increasingly highly professional corporatized teams headed by charismatic archetypal entrepreneurs, competing under the regulations of the World Motorsport governing bodies of the Fédération Internationale de l’Automobile (FIA) and the Fédération Internationale de Motocyclisme (FIM). They are almost without exception located geographically and culturally in Europe; only the CART and NASCAR racing series dominate the North American market. The barriers to entry to these sub-industries are extremely high and the politics surrounding entry are notorious (Dolles and Söderman, 2008; Henry et al., 2007). This is in contrast to most motorsports activity, which has historically been characterized by artisans, small businessmen, a genuine family atmosphere and a culture of ‘run what you bring’ and ‘make do and mend’, in which competitors would help each other with problems, both technical and personal (for example, Dibben, 2008; Stewart, 2007; Pearson, 1965 [2002]).

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.