Handbook of Business-to-Business Marketing
Show Less

Handbook of Business-to-Business Marketing

Edited by Gary L. Lilien and Rajdeep Grewal

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government agencies to not-for-profit organizations – and the many individuals within them.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 11: Business-to-Business Market Segmentation

Robert J. Thomas

Extract

11 Business-to-business market segmentation Robert J. Thomas Market segmentation is a dynamic business decision process driven by a theory about how markets function. The theory is based primarily on economics literature pertaining to price discri...

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.