Edited by Gary L. Lilien and Rajdeep Grewal
Chapter 14: Value-based Pricing: A State-of-the-Art Review
14 Value-based pricing: a state-of-the-art review George E. Cressman Jr Pricing in business markets is a neglected discipline. Hinterhuber (2004) notes that: 1. 2. 3. Pricing has been largely neglected by managers. McKinsey & Co. indicates that fe...
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