Chapter 14: Value-based Pricing: A State-of-the-Art Review
Restricted access

14 Value-based pricing: a state-of-the-art review George E. Cressman Jr Pricing in business markets is a neglected discipline. Hinterhuber (2004) notes that: 1. 2. 3. Pricing has been largely neglected by managers. McKinsey & Co. indicates that fe...

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with you Elgar account