Edited by Gary L. Lilien and Rajdeep Grewal
Chapter 19: Strategic Alliances in a Business-to-Business Environment
19 Strategic alliances in a business-to-business environment Robert E. Spekman Twenty-five years ago, in my first published paper on collaboration (Spekman and Strauss 1986), we sought to clarify the nature of interdependent buyer–seller relations...
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