Edited by Gary L. Lilien and Rajdeep Grewal
Chapter 32: The Stage-Gate® System for Product Innovation in B2B Firms
32 The Stage-Gate® system for product innovation in B2B firms Robert G. Cooper The Stage-Gate® system has become the most widely used methodology for conceiving, developing and launching new products among B2B firms. Indeed, an estimated 70 to 75 ...
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