Edited by Tyrone S. Pitsis, Ace Simpson and Erlend Dehlin
Chapter 11: Communities of practice: from innovation in practice to the practice of innovation
In the quest to explain competitive advantage, the knowledge view of the firm appears to be one of the most topical alternatives to transaction costs economics. The ability to share and generate knowledge is thus considered a key capability (Nonaka and Takeuchi, 1995; Nahapiet and Ghoshal, 1998; Merali, 2000). Beyond the initial fads around technology and ITdriven knowledge management projects (Swan et al., 1999), research points to the importance of cultural (McDermott, 1999; Ndlela and du Toit, 2001) and structural change (Grant, 1996; Buckley and Carter, 2002) to favour openness to learning and sharing. This openness is deemed hard to achieve in bureaucratic organizations (Gupta and Govindarajan, 2000; Ravasi and Verona, 2001).
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