Handbook of Qualitative Research in Education
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Handbook of Qualitative Research in Education

Edited by Sara Delamont

The Handbook of Qualitative Research in Education offers both basic and advanced discussions of data collection, analysis and representation of all the best qualitative methods used in educational research.
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Chapter 28: Using Focus Groups

Jude Robinson

Extract

28. Using focus groups Jude Robinson WHAT ARE FOCUS GROUPS? Focus groups were first used in the 1920s in market research and subsequently adopted as an academic research method in the 1950s by the sociologist Robert Merton, who developed the ‘focu...

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