Edited by Marian V Jones, Colin Wheeler and Pavlos Dimitratos
Chapter 11: Performance Trade-offs: Success, Revenue and Profitability
11. Performance trade-offs: success, revenue and profitability Colin Wheeler, Marian V. Jones, George Vlachos and Pavlos Dimitratos INTRODUCTION There is a continuing debate in the literature about the measures that should be used to assess and co...
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