Edited by Paula Kyrö
Chapter 10: What motivates hotel managers to become ecopreneurs: a case study on the Spanish tourism sector
Environmental problems such as global warming, the depletion of the ozone layer and air pollution in large cities are of increasing public concern. These problems are usually linked to business activity, and in the last few decades a large number of companies worldwide have implemented environmental practices. Environmental management presents an opportunity for companies to improve their image (Christmann, 2004) and increase the efficiency of their production processes (Christmann, 2000; Hart, 1995). Conversely, not considering environmental issues can have the opposite effect on company strategy, and a lack of concern for the environment can lead to a competitive disadvantage. Many managers do consider environmental protection as part of their decision-making process. Entrepreneurial activity that contributes to socio-economic development and change (Zahra, 1995) is one option by which companies achieve sustainable growth (Anderson, 1998). The term used by the research literature for environmental, social and economic development by entrepreneurs (e.g., Dixon and Clifford, 2007) is ‘ecopreneurship’. The purpose of ecopreneurship is to create solutions that protect the environment and tackle social problems to create sustainable development using the same economic, social and environmental pillars advocated in Elkington’s ‘triple bottom line’ (Elkington, 1998). Ecopreneurship can therefore be considered a way for new ventures to simultaneously focus on sustainability, economic growth and social welfare (WTTC, 2012).
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