Studies in Regional Economic Development
Edited by Charlie Karlsson, Börje Johansson and Roger R. Stough
Chapter 10: Challenges and success factors in media cluster development: a review of contemporary knowledge
In recent years, supporting the formation of creative and media clusters has become an explicit part of cultural and media policymaking in many countries despite the fact that little is known about the factors contributing to media cluster success. Such policies typically aim at supporting existing clusters and stimulating the emergence of new clusters. One major reason for the current policy focus on creative and media clusters is the observation that creativity is a key engine of contemporary urban economic growth as well as the explosive growth of the creative sectors in terms of production output, employment and export trade (Howkins, 2001). Academically, media clusters are especially interesting as they primarily create non-physical goods and services (Picard, 2008). Thus they often do not benefit from a number of the advantages that have traditionally been ascribed to the cluster phenomenon. Instead, they typically combine local agglomerations of facilities and resources with a global (and mobile) network of specialized skills and creative inputs. Despite the policy attention paid to media cluster support and an increasing number of academic studies on media clustering, many aspects relevant to the phenomenon of media clusters remain poorly understood. As a first step in developing more robust knowledge on the phenomenon of media clusters, the aim of this chapter is therefore to take stock of what is known about media clusters and their formation today.
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