Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship
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Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Edited by Helle Neergaard and Claire Leitch

This insightful Handbook introduces a variety of qualitative data collection methods and analysis techniques pertinent in exploring the complex phenomenon of entrepreneurship. Detailed and practical accounts of how to conduct research employing verbal protocol analysis, critical incident technique, repertory grids, metaphors, and the constant comparative method are provided. Scholars new to the area, doctoral students, as well as established academics keen to extend their research scope, will find this book an invaluable and timely resource.
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Chapter 14: Using repertory grid to assess intangibles: uncertainty reduction for lean start-ups in entrepreneurship

Enrique Díaz de León and Paul Guild

Extract

14 Using repertory grid to assess intangibles: uncertainty reduction for lean start-­ups in entrepreneurship Enrique Díaz de León and Paul Guild INTRODUCTION As defined by Guild and Bachher (1996: 788), technology-­based ventures are ‘those compani...

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