Edited by Helle Neergaard and Claire Leitch
Chapter 14: Using repertory grid to assess intangibles: uncertainty reduction for lean start-ups in entrepreneurship
14 Using repertory grid to assess intangibles: uncertainty reduction for lean start-ups in entrepreneurship Enrique Díaz de León and Paul Guild INTRODUCTION As deﬁned by Guild and Bachher (1996: 788), technology-based ventures are ‘those compani...
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